Oh, Reggie. You’re no longer dangling on the precipice of shame — you fell all the way in, along with other NOA executives, with your hokey artifice and obvious marketing shtick at your last press conference.
Just for the record, that’s Reggie Fils-Aimé, president of Nintendo of America. And no, he’s not as cool as the beloved Mario creator Shigeru Miyamoto (A.K.A. Shiggy). But that’s not going to stop him and his execs from acting like clueless game-illiterate parents.
I should probably mention that at said press conference, Miyamoto and a “band” played a version of the Mario theme music for the upcoming Wii Music game, completely butchering it with a shoddy Caribbean take and missing notes and generally not knowing what to do with their own game.
I should probably mention that Fils-Aimé himself played a Wave Race clone in the upcoming Wii Sports 2, also poorly.
I suppose their message is that, well, they don’t know what they’re doing with these games, so the masses of America can take comfort in not understanding them either.